Many of the world’s largest and most important rivers are running dry due to human overuse and mismanagement.

The Colorado River, USA

and Yellow River in China no longer consistently reach the Ocean.

In China, 28,000 of its 50,000 rivers have completely dried up in the last 20 years to fuel economic growth and feed its growing population through agriculture.

As the average global temperature rises, the rate of evaporation from rivers is also increasing.

Climate change also causes rainfall patterns to become more unpredictable, and prolongs droughts.

accounts for about

of all freshwater use.


Every year, 80 million more, thirsty & hungry, people are added to the world. Global population is expected to rise to over 9 billion by 2050.

Hydropower Dams built on shared rivers are sometimes used to deny water to downstream neighbors.

Installing Drip Irrigation systems to replace flood or sprinkler systems can decrease water use on farms by as much as 55%.

MEAT and DAIRY production are responsible for about 1/3 of our freshwater demand. Reducing our daily intake of meat and dairy products can have a big impact on both water use and water pollution.

Eliminating flat fee water charges, where users pay a fee regardless of how much water is used, is one of the most effective ways to encourage conservation.

Water can be re-used on farms multiple times. On some farms in Israel, water is used to grow algae for biofuels, fish, flowers and food crops before being allowed to run-off or evaporate.

Israel is the global leader in wastewater recycling converting 86% of its sewage into clean water used for irrigation. The next leading country is Spain which recycles 16% of its wastewater.